About ASB Co.

Passion for opulent finesse since 2014.

Founded in 2014 by Abdullah Saeed Binzagr, known and referred to as ASB Co. for Jewelry and Watches was born as a result of passion for opulent finesse and a commitment to luxury that was cultivated by a profound market knowledge and various affiliations to reputable groups of high end fashion in the Kingdom’s market scenery for more than 3 decades


ASB Co core business remains being the privileged exclusive agent of several international brands such as Boucheron, the first jeweler at the Parisian Place Vendome covering a palette of international high-end luxury timepieces and jewelry brand names such as Palmiero, Roberto Coin, Quinting and many others.

ASB Co prides itself for its continuous search in developing a market for exclusive creativity with state-of-the-art technology seekers, through the brands it partners by ensuring the excellence in craftsmanship and high quality service. Offering timeless horizons of beauty and elegance to suit the taste of a generation, passionate yet still yearning for elegance and uniqueness.