Business Excellence Since 1980

Under the leadership of Abdullah Binzagr & his family, Al Rubaiyat Company for Industry & Trade Holding Limited (RCITH) has grown rapidly since it was established in 1980.

It has since transformed into a leading business group based in Jeddah, KSA with a diversified portfolio that includes some of the world’s most iconic brands.

The group’s activity covers three main industries, namely Fashion Retail with labels like Rubaiyat, Brands for Less, and Qaiymah Product Distribution Co.; Furniture Retail with Rubaiyat Home; and Foods Manufacturing & Retail with companies like Basateen Foods Saudi Arabia (BFSA) and Sarawat Superstores.

About Us

Corporate Facts


RCITH employs over 2,000 individuals from various fields of expertise. Fostering a sense of teamwork is one of Rubaiyat’s Group priorities, for teamwork yields nothing but achievements.


The Group is an industry leader in 3 main industries including Fashion, Retail, and Foods Manufacturing. We constantly endeavor to set benchmark standards in all areas of operation.


Together we operate over 100 internationally recognized brands. We are always on the look out for new opportunities and franchises to expand our portfolio.

Our Companies